We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.
Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its "Call Before You Dig" seminars on maintaining safe working practices in cable line areas, AT&T generated a 95-percent success rate in scheduling seminars, which, within a year, translated into a 100-percent decrease in underground cable cuts.
As a way of improving response to its customer-satisfaction surveys, a manufacturer/servicer of electronic document-processing solutions included a piece of foreign currency and a customised description with them. It generated a 43-percent response.
A Nabisco co-op promotion offering imprinted NFL merchandise with proofs-of-purchase garnered increased market share of 1.5 points and a $200 million increase in sales volume for the advertised brands.
The Kirby Company used promotional materials to assist its dealer system in illustrating the benefits of a new home-care system. Those who used the materials achieved a 50-percent higher closing rate than those who didn't.
For the grand opening of a new branch, a well known bank used a wide selection of promotional products as gifts to walk-ins and as incentives for opening new accounts or making deposits to existing accounts. Deposit amounts exceeded the bank's original goal by a staggering 225 percent, and new accounts beat the goal by an equally impressive 209 percent.
Utilising an incentive of two school-locker magnets, each featuring images of four top rock music artists, Warner Bros. Music, in a co-op with HMV, a chain of record stores, achieved sales of 50,000 CDs or tapes of those artists in a one-month period.
Marketing Tips for Promotional Merchandise Market:
• Whether you fancy cups or mugs, using them as promotional giveaways is always a good and effective way to promote anything from medicines, sweets to cars and large, company giants. • What a great idea to use advertising giveaways and make your campaign unique and fresh. • You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour. • Chrome, stainless steel, silver; all well known metal merchandise is very popular as very attractive corporate items. • How about personalized giveaways for your most valuable customers? • Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours. • Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele. • Unique promotional items can be used in marketing of your company brand in order to increase the visibility of your company in the sector it operates. • As per various customer research and supermarket statistics, coffee is still one of the best selling products; therefore many companies use coffee mugs as a promotional item. • In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.