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The most popular times for giving, of course, are holidays, but the true champions of corporate gift-giving know that other times of the year can have a more profound personal impact on the relationship.
For instance, birthday gifts are bound to impress, since they show that you've bothered to learn a thing or two about the recipient. Important dates, such as the anniversary of a new job or the day you initiated a business relationship, may be good occasions for a gift.
You can also mark such events as a promotion, the birth of a child, or completion of an important project. Whether you stick to established holidays and impersonal occasions or get into the personal life of the recipient depends on the nature of the relationship. It may seem slightly presumptuous, or even intrusive, to choose the wrong occasion for a gift.
Special care should be taken in preparing the gift. Invest in some nice wrapping paper, and take the time to compose a personal, hand-written card. This can be as important as the gift itself, since your message to the recipient conveys your intentions and sincerity. Then there's the issue of whether to mail or present in person.
Mailing can reduce any feelings of obligation on the part of the recipient, and it can provide some unexpected pleasure in a routine work day. If the relationship warrants it, mailing to the person's home may add a personal touch, particularly when the gift commemorates a personal occasion like a birthday.
To logo or not to logo, that is a key question. For many businesses, customised gifts keep the company name in the minds of recipients. When the item is a practical one that is likely to be used every day, such as a calendar, coffee mug or tote bag, this amounts to free daily advertising. But there is a tackiness quotient to consider.
They may make great trade show premiums or leave-behinds, but customised items should never be considered for personal, deeply heartfelt gifts. In general, avoid obvious self-promotion when giving expensive gifts or any time you want to leave the impression that the gift is coming personally from you.
Marketing Tips for Promotional Merchandise Market:
• In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise. • If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign. • Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names. • Promotional merchandise is widely used in all company promotions, whether small or big. • Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand. • Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours. • New, flashy (lanyards) are a hit in promotional products industry. • What a great idea to use advertising giveaways and make your campaign unique and fresh. • When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free. • A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways.