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Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples:
The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a Â£1 notepad works out to be .02 pence per sheet for 50 impressions.
The message on a coffee mug will be seen as often as 10 times a day. For a Â£2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug.
People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic Â£12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence.
The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a Â£3 calendar brings the CPI to .002 pence.
During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of Â£3 per deck, the CPI for playing cards works out to be .006 pence each hour.
Marketing Tips for Promotional Merchandise Market:
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items. • Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours. • In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise. • Giveaways with imprinted logo are a form of visual communication with customers • Promotional freebies are something that public loves. No matter how small just source it and spread it to your customers. The effects are guaranteed. • Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea. • If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer. • Music, movie, musical or a show or how to use instruction, no matter what it is, you can put it on a promotional CD and we can sort a print out for you. • When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free. • When talking about merchandise items, we often think of promotional items that nowadays are a new promotions revolution and great tools in the events industry.