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Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Promotional freebies are something that public loves. No matter how small just source it and spread it to your customers. The effects are guaranteed. • An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches. • Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion. • Many ideas? Many concepts? Not sure what to choose? Promotional concepts in form of some giveaways of free samples may be the right choice as advised my marketing experts. • Promotional merchandise is widely used in all sorts of events as marketing giveaways. • You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour. • Sales promotion can be done using simple free giveaways or visual promotional items. • How about personalized giveaways for your most valuable customers? • As per various customer research and supermarket statistics, coffee is still one of the best selling products; therefore many companies use coffee mugs as a promotional item. • No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion.