We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
In its simplest form, the term promotional product is a catch-all phrase for products that are used to affect a behaviour or convey a message. But they are really a sophisticated tool. Some examples of the different ways to use promotional products are to motivate your salespeople, thank your board of trustees, introduce a new product, get your dealers to load up on more product, reduce on-the-job accidents....
Promotional products usually, but not always bear an appropriate logo, slogan or saying, known as the imprint. There are many different ways a product can be imprinted, depending on the material from which it is made.
Some common methods of imprinting include printing, screenprinting, embossing, embroidery, hot stamping, pad printing, etching, engraving, die-casting, etc. The message itself can be as simple as a company logo or as complex as a mission statement.
By their nature, promotional products are usually sold in quantity and imprinting is rarely done on a single item. And because promotional products are generally purchased in quantities, they usually cost less than the recipient thinks they do, giving them a higher perceived value. How a promotional product is packaged can enhance its perceived value even more.
Certain products have traditionally been used for promotional purposes, and are the products most typically associated with this market. Some of these products include calendars, mugs, pens, T-shirts, bumperstickers, keytags, etc. But there is really no limit to the type of product that can be used to communicate a message.
Today, there are literally hundreds of thousands of promotional products, including many high-value items like clocks, crystal, china and watches. Additionally, automotive accessories and desktop products are very popular.
Marketing Tips for Promotional Merchandise Market:
• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise. • In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available. • On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways. • Giveaways with imprinted logo are a form of visual communication with customers • Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand. • In the recent years online promotions are a phenomena of online marketing but still use some types of promotional merchandise that can be sent to clients. • New, flashy (lanyards) are a hit in promotional products industry. • A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways. • Wide range of promotional staff can be found here, anything fancy or simple with prices starting at few pence to suit your budget and desire to launch effective marketing campaign. • As per various customer research and supermarket statistics, coffee is still one of the best selling products; therefore many companies use coffee mugs as a promotional item.