Promotional Items, Promotional Products, Corporate Gifts & Corporate Promotional Items

Looking gifts for him and her? Gender oriented Business giveaways can help you focus on specific groups and target customers.

With more exciting gifts for him or her you can start making decisions on purchasing the coolest and nicest gifts at absolutely great prices. If you target men we have items like nice wallets, hip flasks or photo frame. If your aimed audience are women you can start thinking about cosmetic bags, photo frames or beauty sets. Promotional gifts from He and she category can show you a different way of looking at the promotional products and can help you to select something more relevant and appropriate for your promotional marketing campaign.

How Well Promotional Products Work

Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.

Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its "Call Before You Dig" seminars on maintaining safe working practices in cable line areas, AT&T generated a 95-percent success rate in scheduling seminars, which, within a year, translated into a 100-percent decrease in underground cable cuts.

As a way of improving response to its customer-satisfaction surveys, a manufacturer/servicer of electronic document-processing solutions included a piece of foreign currency and a customised description with them. It generated a 43-percent response.

A Nabisco co-op promotion offering imprinted NFL merchandise with proofs-of-purchase garnered increased market share of 1.5 points and a $200 million increase in sales volume for the advertised brands.

The Kirby Company used promotional materials to assist its dealer system in illustrating the benefits of a new home-care system. Those who used the materials achieved a 50-percent higher closing rate than those who didn't.

For the grand opening of a new branch, a well known bank used a wide selection of promotional products as gifts to walk-ins and as incentives for opening new accounts or making deposits to existing accounts. Deposit amounts exceeded the bank's original goal by a staggering 225 percent, and new accounts beat the goal by an equally impressive 209 percent.

Utilising an incentive of two school-locker magnets, each featuring images of four top rock music artists, Warner Bros. Music, in a co-op with HMV, a chain of record stores, achieved sales of 50,000 CDs or tapes of those artists in a one-month period.

Marketing Tips for Promotional Merchandise Market: