Promotional products can be used as advertising materials, used as displays or as parts of displays in retail stores to draw attention to your product.
Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65 percent, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card, and offering an "expensive" clock increased the percent response four times.
From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organisations have used promotional products to inform, educate, thank, remind and apologise.
People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing their club or organisation's logo, colours, slogan, etc.
From the "fur is not a fabric" movement to promoting breast cancer awareness, cause-oriented groups, organisations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.
In an ever-cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
From libraries to charitable organisations, fund raising is often a huge undertaking that can last anywhere from a few months to an entire year or be ongoing, encompassing multiple requests for donations. Promotional products are sometimes used in those requests or used as incentives/rewards for donations, often on a scale.
You might be commemorating your company's 100th anniversary by giving employees a gold-toned hammer-shaped keytag, representative of your company's number one product, or you might give community volunteers brass railroad spikes to thank them for their backbreaking work on refurbishing the town's railroad station. Souvenirs and remembrances are used to mark myriad occasions.
Marketing Tips for Promotional Merchandise Market:• A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways.
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful.
• As per various customer research and supermarket statistics, coffee is still one of the best selling products; therefore many companies use coffee mugs as a promotional item.
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.
• You can keep your cost down and get blank promotional items, it also works wonders.
• Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion.
• No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion.
• Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign.
• Giveaways with imprinted logo are a form of visual communication with customers
• Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event.