Gifts V Incentives
To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Marketing Tips for Promotional Merchandise Market:• Chrome, stainless steel, silver; all well known metal merchandise is very popular as very attractive corporate items.
• As per various customer research and supermarket statistics, coffee is still one of the best selling products; therefore many companies use coffee mugs as a promotional item.
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• New, flashy (lanyards) are a hit in promotional products industry.
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
• What a great idea to use advertising giveaways and make your campaign unique and fresh.
• Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.
• Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign.
• No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion.