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To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Marketing Tips for Promotional Merchandise Market:
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public. • Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains • Using golf promotional merchandise is becoming a very popular way in the events industry • A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways. • New, flashy (lanyards) are a hit in promotional products industry. • In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available. • Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea. • Whether you fancy cups or mugs, using them as promotional giveaways is always a good and effective way to promote anything from medicines, sweets to cars and large, company giants. • Giveaways with imprinted logo are a form of visual communication with customers • Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele.