We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items. • If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer. • Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts. • You have probably seen a car launch promotion or attended a national car show where pretty promotion girls are around, again it is a marketing trick to keep you amused and interested in the product and associate both with beauty and unique. • New, flashy (lanyards) are a hit in promotional products industry. • Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea. • High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful. • Not sure what to choose? Look up our promotional items catalogue and choose from range of radios, calculators and pens that are suitable items for marketing purposes and still cheap giveaways. • How about business related promotional items like notepads, folders and year planners? • Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.