Thank you for visiting one of our wide range of promotional giveaways and corporate gifts.
Our A4 Zip Briefcase, described as: A4 writing case with zipper. Inclusive writing pad. Size: 36x24x1,5 cm
is an excellent idea to advertise your company logo,
to show your customers your business identity,
to create a new look and be more visible,
to create your brand with imprint,
to display your logo,
to strengthen your corporate look using A4 Zip Briefcase with your logo,
to personalise A4 Zip Briefcase with your company logo,
to add your branding to A4 Zip Briefcase,
to replace your old giveaways with a new one - A4 Zip Briefcase,
to rely on the magic of A4 Zip Briefcase with your logo displayed.
The A4 Zip Briefcase can be purchased as plain, without any personalisation for as little as £6.35.
They can also be printed, personalised with your logo up to 4 Colours.
Personalisation price starts from as little as £0.38 and printing size available for this item is 100x80 mm.
You can also purchase a sample of A4 Zip Briefcase for a price of £10.14
Why use promotional products
Promotional products offer long-term benefits, such as motivation and recognition, that extend way beyond the idea of goodwill.
Years ago, when companies purchased promotional items, there was often a feeling of bribery attached to the gift. The idea was, I'm giving this to you so that when you need something, you will come to me for it - sort of an understanding of an obligation down the road. In a sense, it was a way to establish "goodwill" with a business partner.
Today, businesses are smarter. Promotional products are no longer just thought of in terms of the goodwill they yield, but in the solutions they provide. Businesses are no longer willing to just spend on advertising, every penny that is expended has to be calculated to produce a return on investment.
This doesn't mean that companies don't have goodwill in mind when deciding how to spend their advertising budget, it's just that goodwill is not enough. Goodwill is the constant. It's always a part of it. It is the one basic starting point for every promotion.
If you give a promotional item with a basic message, the goodwill is the basic starting point. A program is nothing more than getting the particulars in place to get the message delivered.
Getting that message delivered cost efficiently is where promotional products work best. All other advertising involves waste. Promotional products are a targeted medium so the goodwill and the message get to the very person for whom it was intended.
If half of your advertising was wasted, then that means the half that did get to the potential customer has a heavier burden on it to meet the goal of the return on investment. With promotional products, since most can be directed, the burden of the return is far less. Point-Of-Purchase
Promotional products can be used as advertising materials, used as displays or as parts of displays in retail stores to draw attention to your product.
Direct-Mail Marketing
Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65 percent, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card, and offering an "expensive" clock increased the percent response four times.
Employee/Community/Customer Relations
From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organisations have used promotional products to inform, educate, thank, remind and apologise.
Clubs/Society Identification
People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing their club or organisation's logo, colours, slogan, etc.
Cause-Related Marketing
From the "fur is not a fabric" movement to promoting breast cancer awareness, cause-oriented groups, organisations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.
Brand Awareness
In an ever-cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
Fund Raising
From libraries to charitable organisations, fund raising is often a huge undertaking that can last anywhere from a few months to an entire year or be ongoing, encompassing multiple requests for donations. Promotional products are sometimes used in those requests or used as incentives/rewards for donations, often on a scale.
Souvenirs/Remembrances
You might be commemorating your company's 100th anniversary by giving employees a gold-toned hammer-shaped keytag, representative of your company's number one product, or you might give community volunteers brass railroad spikes to thank them for their backbreaking work on refurbishing the town's railroad station. Souvenirs and remembrances are used to mark myriad occasions.
Marketing Tips for Promotional Merchandise Market:
• A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways.
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
• As per various customer research and supermarket statistics, coffee is still one of the best selling products; therefore many companies use coffee mugs as a promotional item.
• Want to thank someone? There is not better way than source a promotional item from 'he and she', or promotional business gifts sections to choose what suits you best.
• You have probably seen a car launch promotion or attended a national car show where pretty promotion girls are around, again it is a marketing trick to keep you amused and interested in the product and associate both with beauty and unique.
• How about personalized giveaways for your most valuable customers?
• Promotional freebies are something that public loves. No matter how small just source it and spread it to your customers. The effects are guaranteed.
• Merchandise gifts, more known as corporate or business gifts help the marketing tool of the 21st century.
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items.
