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To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Marketing Tips for Promotional Merchandise Market:
• Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise. • New, flashy (lanyards) are a hit in promotional products industry. • You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour. • Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion. • An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches. • Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains • Corporate or business gifts are a category of promotional items that companies use to inject new feel and image. • Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget. • Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea. • Sales promotion can be done using simple free giveaways or visual promotional items.