We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items. • In the recent years online promotions are a phenomena of online marketing but still use some types of promotional merchandise that can be sent to clients. • Corporate or business gifts are a category of promotional items that companies use to inject new feel and image. • Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign. • Giveaways with imprinted logo are a form of visual communication with customers • Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise. • Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele. • How about business related promotional items like notepads, folders and year planners? • Not sure what to choose? Look up our promotional items catalogue and choose from range of radios, calculators and pens that are suitable items for marketing purposes and still cheap giveaways. • Whether you fancy cups or mugs, using them as promotional giveaways is always a good and effective way to promote anything from medicines, sweets to cars and large, company giants.