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Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign. • Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand. • Use of promotional products in corporate marketing will help retain and grow your business. • Want to thank someone? There is not better way than source a promotional item from 'he and she', or promotional business gifts sections to choose what suits you best. • Merchandise gifts, more known as corporate or business gifts help the marketing tool of the 21st century. • Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event. • Yes, it is very popular to engage the public in some kind of promotional activities using products that you sourced for the occasion. It works both ways as the customer associate the whole situation with your company and the product and can take it away and use it at their leisure. • How about personalized giveaways for your most valuable customers? • High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful. • Want to please your bosses or merging with another company-corporate gifts is a must.