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Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Promotional merchandise is widely used in all sorts of events as marketing giveaways. • Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele. • National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand. • Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names. • Promotional freebies are something that public loves. No matter how small just source it and spread it to your customers. The effects are guaranteed. • Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event. • How about personalized giveaways for your most valuable customers? • In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise. • Many ideas? Many concepts? Not sure what to choose? Promotional concepts in form of some giveaways of free samples may be the right choice as advised my marketing experts. • You can keep your cost down and get blank promotional items, it also works wonders.