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Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• What a great idea to use advertising giveaways and make your campaign unique and fresh. • Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts. • A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways. • High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful. • Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget. • Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion. • Sales promotion can be done using simple free giveaways or visual promotional items. • On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways. • Whether you fancy cups or mugs, using them as promotional giveaways is always a good and effective way to promote anything from medicines, sweets to cars and large, company giants. • Wholesale promotional products are the cheapest option for your promotional campaign