We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful. • You have probably seen a car launch promotion or attended a national car show where pretty promotion girls are around, again it is a marketing trick to keep you amused and interested in the product and associate both with beauty and unique. • Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours. • Giveaways with imprinted logo are a form of visual communication with customers • New, flashy (lanyards) are a hit in promotional products industry. • Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand. • Using golf promotional merchandise is becoming a very popular way in the events industry • Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names. • Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items. • You can keep your cost down and get blank promotional items, it also works wonders.