We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.
Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its "Call Before You Dig" seminars on maintaining safe working practices in cable line areas, AT&T generated a 95-percent success rate in scheduling seminars, which, within a year, translated into a 100-percent decrease in underground cable cuts.
As a way of improving response to its customer-satisfaction surveys, a manufacturer/servicer of electronic document-processing solutions included a piece of foreign currency and a customised description with them. It generated a 43-percent response.
A Nabisco co-op promotion offering imprinted NFL merchandise with proofs-of-purchase garnered increased market share of 1.5 points and a $200 million increase in sales volume for the advertised brands.
The Kirby Company used promotional materials to assist its dealer system in illustrating the benefits of a new home-care system. Those who used the materials achieved a 50-percent higher closing rate than those who didn't.
For the grand opening of a new branch, a well known bank used a wide selection of promotional products as gifts to walk-ins and as incentives for opening new accounts or making deposits to existing accounts. Deposit amounts exceeded the bank's original goal by a staggering 225 percent, and new accounts beat the goal by an equally impressive 209 percent.
Utilising an incentive of two school-locker magnets, each featuring images of four top rock music artists, Warner Bros. Music, in a co-op with HMV, a chain of record stores, achieved sales of 50,000 CDs or tapes of those artists in a one-month period.
Marketing Tips for Promotional Merchandise Market:
• Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea. • When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free. • Want to thank someone? There is not better way than source a promotional item from 'he and she', or promotional business gifts sections to choose what suits you best. • Want to please your bosses or merging with another company-corporate gifts is a must. • Chrome, stainless steel, silver; all well known metal merchandise is very popular as very attractive corporate items. • Giveaways with imprinted logo are a form of visual communication with customers • Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion. • Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains • Unique promotional items can be used in marketing of your company brand in order to increase the visibility of your company in the sector it operates. • No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion.