We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours. • In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available. • Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea. • Sales promotion can be done using simple free giveaways or visual promotional items. • If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign. • What a great idea to use advertising giveaways and make your campaign unique and fresh. • Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names. • Not sure what to choose? Look up our promotional items catalogue and choose from range of radios, calculators and pens that are suitable items for marketing purposes and still cheap giveaways. • National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand. • If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.