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To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Marketing Tips for Promotional Merchandise Market:
• You can keep your cost down and get blank promotional items, it also works wonders. • Want to sell your product quick- think of best buy promotion and use free giveaways. • How about business related promotional items like notepads, folders and year planners? • Many ideas? Many concepts? Not sure what to choose? Promotional concepts in form of some giveaways of free samples may be the right choice as advised my marketing experts. • Giveaways with imprinted logo are a form of visual communication with customers • What a great idea to use advertising giveaways and make your campaign unique and fresh. • An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches. • On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways. • Wholesale promotional products are the cheapest option for your promotional campaign • In the recent years online promotions are a phenomena of online marketing but still use some types of promotional merchandise that can be sent to clients.