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To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Marketing Tips for Promotional Merchandise Market:
• New, flashy (lanyards) are a hit in promotional products industry. • When talking about merchandise items, we often think of promotional items that nowadays are a new promotions revolution and great tools in the events industry. • Sales promotion can be done using simple free giveaways or visual promotional items. • Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea. • How about business related promotional items like notepads, folders and year planners? • Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget. • An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches. • Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise. • National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand. • Wide range of promotional staff can be found here, anything fancy or simple with prices starting at few pence to suit your budget and desire to launch effective marketing campaign.