We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.
Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its "Call Before You Dig" seminars on maintaining safe working practices in cable line areas, AT&T generated a 95-percent success rate in scheduling seminars, which, within a year, translated into a 100-percent decrease in underground cable cuts.
As a way of improving response to its customer-satisfaction surveys, a manufacturer/servicer of electronic document-processing solutions included a piece of foreign currency and a customised description with them. It generated a 43-percent response.
A Nabisco co-op promotion offering imprinted NFL merchandise with proofs-of-purchase garnered increased market share of 1.5 points and a $200 million increase in sales volume for the advertised brands.
The Kirby Company used promotional materials to assist its dealer system in illustrating the benefits of a new home-care system. Those who used the materials achieved a 50-percent higher closing rate than those who didn't.
For the grand opening of a new branch, a well known bank used a wide selection of promotional products as gifts to walk-ins and as incentives for opening new accounts or making deposits to existing accounts. Deposit amounts exceeded the bank's original goal by a staggering 225 percent, and new accounts beat the goal by an equally impressive 209 percent.
Utilising an incentive of two school-locker magnets, each featuring images of four top rock music artists, Warner Bros. Music, in a co-op with HMV, a chain of record stores, achieved sales of 50,000 CDs or tapes of those artists in a one-month period.
Marketing Tips for Promotional Merchandise Market:
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public. • The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more. • In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise. • Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours. • Promotional merchandise is widely used in all company promotions, whether small or big. • Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign. • Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise. • When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free. • Corporate or business gifts are a category of promotional items that companies use to inject new feel and image. • When marketing your products you need to create a successful mix of the right product sold at the right price and right place, but most important, using the most suitable promotion and the way to do it is to budget for price promotion or free items.