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To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Marketing Tips for Promotional Merchandise Market:
• You can keep your cost down and get blank promotional items, it also works wonders. • National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand. • Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains • If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer. • Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign. • Many ideas? Many concepts? Not sure what to choose? Promotional concepts in form of some giveaways of free samples may be the right choice as advised my marketing experts. • An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches. • Promo giveaways or freebies are always eye-catching and create an enormous interest from the public. • Chrome, stainless steel, silver; all well known metal merchandise is very popular as very attractive corporate items. • Want to please your bosses or merging with another company-corporate gifts is a must.