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To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Marketing Tips for Promotional Merchandise Market:
• You have probably seen a car launch promotion or attended a national car show where pretty promotion girls are around, again it is a marketing trick to keep you amused and interested in the product and associate both with beauty and unique. • Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea. • Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names. • Promo giveaways or freebies are always eye-catching and create an enormous interest from the public. • You can keep your cost down and get blank promotional items, it also works wonders. • Yes, it is very popular to engage the public in some kind of promotional activities using products that you sourced for the occasion. It works both ways as the customer associate the whole situation with your company and the product and can take it away and use it at their leisure. • Corporate or business gifts are a category of promotional items that companies use to inject new feel and image. • How about personalized giveaways for your most valuable customers? • In the recent years online promotions are a phenomena of online marketing but still use some types of promotional merchandise that can be sent to clients. • Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains