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To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Marketing Tips for Promotional Merchandise Market:
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget. • Giveaways with imprinted logo are a form of visual communication with customers • An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches. • You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour. • The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more. • You can keep your cost down and get blank promotional items, it also works wonders. • Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event. • Giveaway, freebie, promotional item; all of these are just examples of free items to be iced in your marketing campaign. • Promo giveaways or freebies are always eye-catching and create an enormous interest from the public. • When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free.