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The most popular times for giving, of course, are holidays, but the true champions of corporate gift-giving know that other times of the year can have a more profound personal impact on the relationship.
For instance, birthday gifts are bound to impress, since they show that you've bothered to learn a thing or two about the recipient. Important dates, such as the anniversary of a new job or the day you initiated a business relationship, may be good occasions for a gift.
You can also mark such events as a promotion, the birth of a child, or completion of an important project. Whether you stick to established holidays and impersonal occasions or get into the personal life of the recipient depends on the nature of the relationship. It may seem slightly presumptuous, or even intrusive, to choose the wrong occasion for a gift.
Special care should be taken in preparing the gift. Invest in some nice wrapping paper, and take the time to compose a personal, hand-written card. This can be as important as the gift itself, since your message to the recipient conveys your intentions and sincerity. Then there's the issue of whether to mail or present in person.
Mailing can reduce any feelings of obligation on the part of the recipient, and it can provide some unexpected pleasure in a routine work day. If the relationship warrants it, mailing to the person's home may add a personal touch, particularly when the gift commemorates a personal occasion like a birthday.
To logo or not to logo, that is a key question. For many businesses, customised gifts keep the company name in the minds of recipients. When the item is a practical one that is likely to be used every day, such as a calendar, coffee mug or tote bag, this amounts to free daily advertising. But there is a tackiness quotient to consider.
They may make great trade show premiums or leave-behinds, but customised items should never be considered for personal, deeply heartfelt gifts. In general, avoid obvious self-promotion when giving expensive gifts or any time you want to leave the impression that the gift is coming personally from you.
Marketing Tips for Promotional Merchandise Market:
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion. • You have probably seen a car launch promotion or attended a national car show where pretty promotion girls are around, again it is a marketing trick to keep you amused and interested in the product and associate both with beauty and unique. • When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free. • Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise. • As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items. • Yes, it is very popular to engage the public in some kind of promotional activities using products that you sourced for the occasion. It works both ways as the customer associate the whole situation with your company and the product and can take it away and use it at their leisure. • Sales promotion can be done using simple free giveaways or visual promotional items. • In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise. • Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts. • When talking about merchandise items, we often think of promotional items that nowadays are a new promotions revolution and great tools in the events industry.