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Thank you for visiting one of our wide range of promotional giveaways and corporate gifts.
Our Cooler-Bag, described as: Cooler bag with front pocket and rubber handle. 600D polyester. Size: 29x18x17,5 cm
is an excellent idea to advertise your company logo,
to show your customers your business identity,
to create a new look and be more visible,
to create your brand with imprint,
to display your logo,
to strengthen your corporate look using Cooler-Bag with your logo,
to personalise Cooler-Bag with your company logo,
to add your branding to Cooler-Bag,
to replace your old giveaways with a new one - Cooler-Bag,
to rely on the magic of Cooler-Bag with your logo displayed.
The Cooler-Bag can be purchased as plain, without any personalisation for as little as £5.04.
They can also be printed, personalised with your logo up to 4 Colours.
Personalisation price starts from as little as £0.38 and printing size available for this item is 50x50 mm.
You can also purchase a sample of Cooler-Bag for a price of £7.64
Why use promotional products
Promotional products offer long-term benefits, such as motivation and recognition, that extend way beyond the idea of goodwill.
Years ago, when companies purchased promotional items, there was often a feeling of bribery attached to the gift. The idea was, I'm giving this to you so that when you need something, you will come to me for it - sort of an understanding of an obligation down the road. In a sense, it was a way to establish "goodwill" with a business partner.
Today, businesses are smarter. Promotional products are no longer just thought of in terms of the goodwill they yield, but in the solutions they provide. Businesses are no longer willing to just spend on advertising, every penny that is expended has to be calculated to produce a return on investment.
This doesn't mean that companies don't have goodwill in mind when deciding how to spend their advertising budget, it's just that goodwill is not enough. Goodwill is the constant. It's always a part of it. It is the one basic starting point for every promotion.
If you give a promotional item with a basic message, the goodwill is the basic starting point. A program is nothing more than getting the particulars in place to get the message delivered.
Getting that message delivered cost efficiently is where promotional products work best. All other advertising involves waste. Promotional products are a targeted medium so the goodwill and the message get to the very person for whom it was intended.
If half of your advertising was wasted, then that means the half that did get to the potential customer has a heavier burden on it to meet the goal of the return on investment. With promotional products, since most can be directed, the burden of the return is far less. How Cost-Effective Are Promotional Products
Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples:
Notepads
The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a £1 notepad works out to be .02 pence per sheet for 50 impressions.
Mugs
The message on a coffee mug will be seen as often as 10 times a day. For a £2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug.
Watches
People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic £12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence.
Calendars
The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a £3 calendar brings the CPI to .002 pence.
Playing Cards
During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of £3 per deck, the CPI for playing cards works out to be .006 pence each hour.
Marketing Tips for Promotional Merchandise Market: • Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• How about business related promotional items like notepads, folders and year planners?
• If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• New, flashy (lanyards) are a hit in promotional products industry.
• Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea.
• Using golf promotional merchandise is becoming a very popular way in the events industry
• Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event.
• Most of your customers are probably big fans of golf so it is worth getting some small golf giveaways.
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