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Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Want to sell your product quick- think of best buy promotion and use free giveaways. • New, flashy (lanyards) are a hit in promotional products industry. • Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea. • How about business related promotional items like notepads, folders and year planners? • Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion. • Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign. • Sales promotion can be done using simple free giveaways or visual promotional items. • No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion. • Use of promotional products in corporate marketing will help retain and grow your business. • You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour.