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Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples:
The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a Â£1 notepad works out to be .02 pence per sheet for 50 impressions.
The message on a coffee mug will be seen as often as 10 times a day. For a Â£2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug.
People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic Â£12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence.
The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a Â£3 calendar brings the CPI to .002 pence.
During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of Â£3 per deck, the CPI for playing cards works out to be .006 pence each hour.
Marketing Tips for Promotional Merchandise Market:
• Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign. • In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available. • Promo giveaways or freebies are always eye-catching and create an enormous interest from the public. • Wholesale promotional products are the cheapest option for your promotional campaign • In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise. • No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion. • High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful. • Unique promotional items can be used in marketing of your company brand in order to increase the visibility of your company in the sector it operates. • You can keep your cost down and get blank promotional items, it also works wonders. • Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion.