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Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Giveaways with imprinted logo are a form of visual communication with customers • You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour. • Promotional merchandise is widely used in all sorts of events as marketing giveaways. • A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways. • National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand. • Corporate or business gifts are a category of promotional items that companies use to inject new feel and image. • If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer. • Want to please your bosses or merging with another company-corporate gifts is a must. • When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free. • Using golf promotional merchandise is becoming a very popular way in the events industry