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Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer. • An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches. • Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign. • Use of promotional products in corporate marketing will help retain and grow your business. • Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion. • Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea. • Promotional freebies are something that public loves. No matter how small just source it and spread it to your customers. The effects are guaranteed. • In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise. • If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item. • Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise.