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To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
Marketing Tips for Promotional Merchandise Market:
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours. • Giveaway, freebie, promotional item; all of these are just examples of free items to be iced in your marketing campaign. • Sales promotion can be done using simple free giveaways or visual promotional items. • In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available. • Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion. • Want to please your bosses or merging with another company-corporate gifts is a must. • How about business related promotional items like notepads, folders and year planners? • Many ideas? Many concepts? Not sure what to choose? Promotional concepts in form of some giveaways of free samples may be the right choice as advised my marketing experts. • New, flashy (lanyards) are a hit in promotional products industry. • Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.