We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele. • How about business related promotional items like notepads, folders and year planners? • An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches. • In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available. • If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign. • Using golf promotional merchandise is becoming a very popular way in the events industry • Giveaways with imprinted logo are a form of visual communication with customers • Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours. • Want to keep costs of marketing down? We have something for you in the form of promotional stickers; plain stock or printed version to be ready and on your doorstep, right on time so you can concentrate on planning your event. • As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items.