We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Use of promotional products in corporate marketing will help retain and grow your business. • Promotional merchandise is widely used in all company promotions, whether small or big. • No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion. • Using golf promotional merchandise is becoming a very popular way in the events industry • New, flashy (lanyards) are a hit in promotional products industry. • What a great idea to use advertising giveaways and make your campaign unique and fresh. • Giveaways with imprinted logo are a form of visual communication with customers • Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget. • When marketing your products you need to create a successful mix of the right product sold at the right price and right place, but most important, using the most suitable promotion and the way to do it is to budget for price promotion or free items. • National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand.