In its simplest form, the term promotional product is a catch-all phrase for products that are used to affect a behaviour or convey a message. But they are really a sophisticated tool. Some examples of the different ways to use promotional products are to motivate your salespeople, thank your board of trustees, introduce a new product, get your dealers to load up on more product, reduce on-the-job accidents....
Promotional products usually, but not always bear an appropriate logo, slogan or saying, known as the imprint. There are many different ways a product can be imprinted, depending on the material from which it is made.
Some common methods of imprinting include printing, screenprinting, embossing, embroidery, hot stamping, pad printing, etching, engraving, die-casting, etc. The message itself can be as simple as a company logo or as complex as a mission statement.
By their nature, promotional products are usually sold in quantity and imprinting is rarely done on a single item. And because promotional products are generally purchased in quantities, they usually cost less than the recipient thinks they do, giving them a higher perceived value. How a promotional product is packaged can enhance its perceived value even more.
Certain products have traditionally been used for promotional purposes, and are the products most typically associated with this market. Some of these products include calendars, mugs, pens, T-shirts, bumperstickers, keytags, etc. But there is really no limit to the type of product that can be used to communicate a message.
Today, there are literally hundreds of thousands of promotional products, including many high-value items like clocks, crystal, china and watches. Additionally, automotive accessories and desktop products are very popular.
Marketing Tips for Promotional Merchandise Market:
• Sales promotion can be done using simple free giveaways or visual promotional items. • Thinking of rising costs for your marketing campaign? Do not worry cheap pens, pencils, lanyards and many more promotional items are at easy reach and we can source them for you at a low cost. • Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign. • Want to sell your product quick- think of best buy promotion and use free giveaways. • If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign. • In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise. • Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand. • Promo giveaways or freebies are always eye-catching and create an enormous interest from the public. • National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand. • No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion.