Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Using golf promotional merchandise is becoming a very popular way in the events industry • Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea. • Most of your customers are probably big fans of golf so it is worth getting some small golf giveaways. • No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion. • When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free. • Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains • Promotional merchandise is widely used in all company promotions, whether small or big. • In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available. • Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities. • In the recent years online promotions are a phenomena of online marketing but still use some types of promotional merchandise that can be sent to clients.