Promotional products can be used as advertising materials, used as displays or as parts of displays in retail stores to draw attention to your product.
Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65 percent, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card, and offering an "expensive" clock increased the percent response four times.
From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organisations have used promotional products to inform, educate, thank, remind and apologise.
People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing their club or organisation's logo, colours, slogan, etc.
From the "fur is not a fabric" movement to promoting breast cancer awareness, cause-oriented groups, organisations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.
In an ever-cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
From libraries to charitable organisations, fund raising is often a huge undertaking that can last anywhere from a few months to an entire year or be ongoing, encompassing multiple requests for donations. Promotional products are sometimes used in those requests or used as incentives/rewards for donations, often on a scale.
You might be commemorating your company's 100th anniversary by giving employees a gold-toned hammer-shaped keytag, representative of your company's number one product, or you might give community volunteers brass railroad spikes to thank them for their backbreaking work on refurbishing the town's railroad station. Souvenirs and remembrances are used to mark myriad occasions.
Marketing Tips for Promotional Merchandise Market:
• As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items. • In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available. • Want to keep costs of marketing down? We have something for you in the form of promotional stickers; plain stock or printed version to be ready and on your doorstep, right on time so you can concentrate on planning your event. • Want to sell your product quick- think of best buy promotion and use free giveaways. • Want to please your bosses or merging with another company-corporate gifts is a must. • Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names. • Whether you fancy cups or mugs, using them as promotional giveaways is always a good and effective way to promote anything from medicines, sweets to cars and large, company giants. • Corporate products, business gifts or any other promotional items will help to create a new feel in your promotion • Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise. • Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.