We hope that our range of similar products will help you to quickly find promotional items for your next promotion and explore our range of promotional products to find other similar in shape, size or colour items.
In its simplest form, the term promotional product is a catch-all phrase for products that are used to affect a behaviour or convey a message. But they are really a sophisticated tool. Some examples of the different ways to use promotional products are to motivate your salespeople, thank your board of trustees, introduce a new product, get your dealers to load up on more product, reduce on-the-job accidents....
Promotional products usually, but not always bear an appropriate logo, slogan or saying, known as the imprint. There are many different ways a product can be imprinted, depending on the material from which it is made.
Some common methods of imprinting include printing, screenprinting, embossing, embroidery, hot stamping, pad printing, etching, engraving, die-casting, etc. The message itself can be as simple as a company logo or as complex as a mission statement.
By their nature, promotional products are usually sold in quantity and imprinting is rarely done on a single item. And because promotional products are generally purchased in quantities, they usually cost less than the recipient thinks they do, giving them a higher perceived value. How a promotional product is packaged can enhance its perceived value even more.
Certain products have traditionally been used for promotional purposes, and are the products most typically associated with this market. Some of these products include calendars, mugs, pens, T-shirts, bumperstickers, keytags, etc. But there is really no limit to the type of product that can be used to communicate a message.
Today, there are literally hundreds of thousands of promotional products, including many high-value items like clocks, crystal, china and watches. Additionally, automotive accessories and desktop products are very popular.
Marketing Tips for Promotional Merchandise Market:
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available. • Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts. • If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer. • Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele. • Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise. • High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful. • Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion. • Merchandise gifts, more known as corporate or business gifts help the marketing tool of the 21st century. • You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour. • New, flashy (lanyards) are a hit in promotional products industry.