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The most popular times for giving, of course, are holidays, but the true champions of corporate gift-giving know that other times of the year can have a more profound personal impact on the relationship.
For instance, birthday gifts are bound to impress, since they show that you've bothered to learn a thing or two about the recipient. Important dates, such as the anniversary of a new job or the day you initiated a business relationship, may be good occasions for a gift.
You can also mark such events as a promotion, the birth of a child, or completion of an important project. Whether you stick to established holidays and impersonal occasions or get into the personal life of the recipient depends on the nature of the relationship. It may seem slightly presumptuous, or even intrusive, to choose the wrong occasion for a gift.
Special care should be taken in preparing the gift. Invest in some nice wrapping paper, and take the time to compose a personal, hand-written card. This can be as important as the gift itself, since your message to the recipient conveys your intentions and sincerity. Then there's the issue of whether to mail or present in person.
Mailing can reduce any feelings of obligation on the part of the recipient, and it can provide some unexpected pleasure in a routine work day. If the relationship warrants it, mailing to the person's home may add a personal touch, particularly when the gift commemorates a personal occasion like a birthday.
To logo or not to logo, that is a key question. For many businesses, customised gifts keep the company name in the minds of recipients. When the item is a practical one that is likely to be used every day, such as a calendar, coffee mug or tote bag, this amounts to free daily advertising. But there is a tackiness quotient to consider.
They may make great trade show premiums or leave-behinds, but customised items should never be considered for personal, deeply heartfelt gifts. In general, avoid obvious self-promotion when giving expensive gifts or any time you want to leave the impression that the gift is coming personally from you.
Marketing Tips for Promotional Merchandise Market:
• Use of promotional products in corporate marketing will help retain and grow your business. • Giveaways with imprinted logo are a form of visual communication with customers • Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours. • Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise. • Using golf promotional merchandise is becoming a very popular way in the events industry • Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items. • You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour. • Many ideas? Many concepts? Not sure what to choose? Promotional concepts in form of some giveaways of free samples may be the right choice as advised my marketing experts. • Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion. • Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea.