Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event. • Promotional merchandise is widely used in all sorts of events as marketing giveaways. • Use of promotional products in corporate marketing will help retain and grow your business. • Corporate products, business gifts or any other promotional items will help to create a new feel in your promotion • Wide range of promotional staff can be found here, anything fancy or simple with prices starting at few pence to suit your budget and desire to launch effective marketing campaign. • Giveaways with imprinted logo are a form of visual communication with customers • How about business related promotional items like notepads, folders and year planners? • Corporate or business gifts are a category of promotional items that companies use to inject new feel and image. • Promo giveaways or freebies are always eye-catching and create an enormous interest from the public. • No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion.