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How Cost-Effective Are Promotional Products Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages. By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples: Notepads The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a £1 notepad works out to be .02 pence per sheet for 50 impressions. Mugs The message on a coffee mug will be seen as often as 10 times a day. For a £2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug. Watches People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic £12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence. Calendars The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a £3 calendar brings the CPI to .002 pence. Playing Cards During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of £3 per deck, the CPI for playing cards works out to be .006 pence each hour. Marketing Tips for Promotional Merchandise Market: • Music, movie, musical or a show or how to use instruction, no matter what it is, you can put it on a promotional CD and we can sort a print out for you.• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise. • You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour. • Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion. • High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful. • A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways. • Wide range of promotional staff can be found here, anything fancy or simple with prices starting at few pence to suit your budget and desire to launch effective marketing campaign. • Use of promotional products in corporate marketing will help retain and grow your business. • No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion. • Not sure what to choose? Look up our promotional items catalogue and choose from range of radios, calculators and pens that are suitable items for marketing purposes and still cheap giveaways. |
- Anti Stress Products
- Backpacks & Rucksacks
- Balloons
- Calculators
- Caps & Hats
- Car Promo Items
- Clocks & Weather
- Clothing & T-Shirts
- Computer & USB Items
- Conference bags & Folders
- Desk & Office Items
- Fridge Magnets
- He and She
- Home Items
- Inflatable items
- Keyrings & Keyfobs
- Lanyards & Neckbelts
- Laser Pointers
- Low Cost Promo Items
- Mascots & Toys
- Medical Items
- Mousemats & Coasters
- Mugs - China & Plastic
- Notebooks
- Odds and Ends
- Pens & Pencils
- Piggy Banks and Money
- Phone Accessories
- Radios
- Rulers & Measure Tapes
- Shopping Bags
- Solar powered Items
- Sport Items
- Suitcases & Bags
- Sweets & Chocolate
- Tools & Knives
- Torches
- Travel & Leisure Items
- USB Memory Sticks
- Umbrellas
- Water & Drinks
- Wine & Party
- Xmas Items
